Introducing Dixie® to Jackson
Georgia-Pacific’s new Dixie® plant in Jackson, Tennessee had a successful launch thanks to a collaborative effort. We have enjoyed being a part of the journey, assisting with the groundbreaking and providing ongoing guidance in brand awareness and recruitment strategy to help establish a strong local presence.
Custom Boxes
Community Connections
We created impactful billboard designs to highlight the strong bonds formed between local businesses and community officials, as they proudly feature Dixie® plates in their hands. Witness firsthand how Dixie® invests in and supports the rich fabric of neighborhoods nationwide, fostering unity, local pride, and a true spirit of collaboration.
Groundbreaking
At the groundbreaking event for Georgia-Pacific’s new Dixie® plant in Jackson, Tennessee, our team worked closely with the company to ensure a memorable and engaging experience for attendees. We assisted with media coverage, helping to attract local journalists and generate buzz on social media. Our team also helped design and coordinate swag bags for guests, complete with branded items and useful giveaways. To add an extra touch of fun, we integrated a photo booth into the event, allowing guests to capture and share their excitement for the new plant launch.
A Social-Focused Approach
B3 partnered with Dixie® to create videos showcasing the company’s vibrant workplace culture. Since establishing roots in Jackson, Tennessee, Dixie has focused on community involvement and building a workplace where culture thrives, and our videos have helped bring that story to life.
Interested in working together? Contact us.
