Based in Olive Branch, Mississippi, J. Strickland & Co. is home to several internationally recognized haircare and skincare brands. B3 Creative Agency partners with them on five of their legacy names: Blue Magic, Doo Gro, Sulfur8, Royal Crown, and Nadinola, recognized haircare and skincare brands, some of which have been trusted by customers for over 80 years. Our role has been to expand the brands’ social presence and foster deeper connections with their customers. From the start, we’ve focused on maximizing budgets and designing targeted campaigns that meet the unique needs of their consumers.

After accumulating weeks of consumer engagement data, B3 Creative Agency is able to maximize budgets effectively, creating campaigns targeted to the specific needs of the consumer. Data-driven content led to reducing the cost per engagement by 89% in the first four months, and well, that’s pretty stellar.