A Hub For Jackson's Music Identity
Jackson Hidden Tracks is more than just a music scene. It’s a movement that represents the soulful and authentic spirit of Jackson, TN. As a collaborative effort between Visit Jackson and B3, we aimed to showcase the diverse and talented local music community.
To achieve our goal, we developed a comprehensive strategy that included naming, branding, web development, videography, illustration, design, and social media. Our team worked to ensure that every aspect of the project was on-brand and reflective of Jackson’s unique music identity.
Duck & Cover
We developed the idea for a new music series— “Duck & Cover” — filmed right here in Jackson,TN. Duck & Cover serves two purposes. The first is to highlight the diversity and creativity of West Tennessee musicians beyond their usual repertoire as they perform unique interpretations of cover songs. The second goal is to amplify Jackson’s reputation as a vibrant place for music and culture, attract attention from music fans, and encourage visits to explore the local scene.
Local Artist Directory
Discover Jackson, Tennessee’s Music Scene
With Jackson Hidden Tracks, discover what makes Jackson the perfect place for music lovers of all kinds to come together. Whether you’re drawn to new eclectic sounds, the soulful harmonies of blues and gospel, or the boot-stomping twang of country music, Jackson has something for everyone.
Every city has a past, present, and future within its music scene, and our team is passionate about uncovering and sharing those hidden stories.
Weekly Newsletter
Each week, B3 creates a newsletter for Jackson Hidden Tracks, featuring all the live and local music events happening around Jackson, TN. With live music seven nights a week, Hidden Tracks keeps both locals and visitors in the know.
Social Media
Stay up to date with Jackson's live music scene by following Hidden Tracks on social media.
Interested in working together? Contact us.
