Architecture Informs Identity

The logo for The Carnegie Center for Arts and History is a visual homage to the building’s architectural legacy and its continued relevance in the present day. The icon is a simplified representation of the center atrium—its symmetry and structural elegance reimagined as a clean, geometric form. This design choice reflects the building’s role as a place of connection, light, and cultural exchange.

The typography is a blend of eras: a classic typeface evocative of the early 1900s anchors the design in the time period when the Carnegie building was originally constructed. To balance this with a sense of modernity and relevance, a contemporary sans-serif typeface was paired with it. The result is a fusion of past and present—an identity that reflects both the heritage of the Carnegie Center and its ongoing role as a vibrant, forward-looking cultural institution.

This logo aims to respect the historical significance of the space while positioning it clearly within today’s visual and cultural landscape.